Book
Through the Client’s Eyes: New Approaches to Get Clients to Hire You Again and Again 3rd Edition
Henry W. Ewalt and Andrew W. Ewalt, published 2008, 300 pages This updated edition of the two-time bestseller Through the Client’s Eyes is for every attorney who has struggled with the love-hate traits inherent in the practice of law. Used as a comprehensive guidebook, you’ll learn how to better cultivate your existing client relationships without… Read More »
Categories: Book, Firm Management, MarketingPersonal Marketing and Selling Skills
Catherine A. MacDonagh and Beth M. Cuzzone, published 2007, 146 pages This is the first volume in ABA’s new groundbreaking Law Firm Associates Development Series, created to teach important skills that associates and other lawyers need to succeed at their firms, but that they may have not learned in law school. This volume focuses on… Read More »
Categories: Book, MarketingMarketing Success Stories: Conversations with Leading Lawyers 2nd Edition
Hollis Hatfield Weishar & Joyce K. Smiley, published 2004, 240 pages This practice-building resource is an insightful collection of anecdotes on successful and creative marketing techniques used by lawyers and marketing professionals in a variety of practice settings. Whether you work in a firm of 1 or 1,000, these stories of marketing strategies that paid… Read More »
Categories: Book, MarketingLay Words for Lawyers
William Drennan, published 2008, 109 pages A must-have for lawyers as well as wordsmiths, this book provides verbal “ammunition” for the legal practitioner. The key words and analogies featured in the book are intended to elicit strong mental–but particularly strong emotional–images or memories in the hearer, to stimulate in the listener a flood of associations… Read More »
Categories: Book, MarketingComplete Guide to Marketing Your Practice 2nd Edition
Edited by James A. Durham & Deborah McMurray, published 2003, 328 pages with CD-ROM This expanded and revised edition of The Complete Guide to Marketing Your Law Practice will help you master the creative marketing solutions you need. It’s packed with practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help… Read More »
Categories: Book, Firm Management, MarketingLawyer’s Guide to Collaboration Tools and Technologies, 2nd Edition
Collaboration in the legal field is essential, and new and constantly-evolving technology it is making it easier and more efficient than ever. Written using the very tools that are discussed, this updated edition of The Lawyer’s Guide to Collaboration Tools and Technology is a comprehensive guide covering: The distinction between collaborating within vs. outside your… Read More »
Categories: Book, Legal TechnologyInternet Branding for Lawyers: Building the Client-Centred Website
Jeff Lantz, published 2012, 221 pages An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works… Read More »
Categories: Book, Firm Management, MarketingStrengthening Your Firm: Strategies for Success
Edited by Arthur G. Greene, published 1997, 200 pages Here’s an “owner’s manual” for the successful management of today’s law firm. Editor Arthur Greene and a team of experts share valuable insights and practical advice on important topics such as: adapting to change, meeting partnership challenges, dealing with financial problems and governance, improving leadership and… Read More »
Categories: Book, Finances, Firm ManagementRisk Management: Survival Tools for Law Firms, 3rd Edition
Anthony E. Davis & Katie M. Lachter, published 2015 When the second edition of Risk Management: Survival Tools for Law Firms was published in 2007, the legal landscape was very different. Since then developments like new technologies, the financial crisis, and the rise of non-lawyers as major providers of legal services have all transformed the… Read More »
Categories: Book, Firm ManagementThe Power of Legal Project Management
David A Rueff Jr, Susan Raridon Lambreth, 2014, 571 pages This exhaustive reference will provide any lawyer with a complete and comprehensive review and discussion of legal project management (LPM), including the business case, the definitions and application, ethical considerations and the issues and constraints in implementation. You’ll discover a simple, easy-to-use framework that can… Read More »
Categories: Book, Firm Management