Content Type
Cybersecurity Handbook: A Resource for Attorneys, Law Firms, and Business Professionals
Jill D. Rhodes and Vincent I. Polley, published 2013, 299 pages The ABA Cybersecurity Handbook: A Resource for Attorneys, Law Firms and Business Professionals provides practical cyber threat information, guidance, and strategies to lawyers and law firms of all sizes. The guide considers the interrelationship between lawyer and client, establishing what legal responsibilities and professional… Read More »
Categories: Book, Cyber dangers, Disaster Planning, Fraud, Legal TechnologyCloud Computing for Lawyers
Nicole Black, published 2012, 222 pages As more businesses move their IT systems into the cloud, lawyers need to ask if cloud computing is right for their firm. Cloud Computing for Lawyers features a discussion of cloud computing fundamentals, an overview of legal cloud computing products, and step-by-step instructions for implementing cloud computing in your… Read More »
Categories: Book, Cyber dangers, Legal TechnologyAdobe Acrobat in One Hour for Lawyers
Ernie Svenson, published 2013, 146 pages Most lawyers now encounter PDFs, and many own Adobe Acrobat®―the most widely used software for working with PDFs. But most attorneys are confused about how to work efficiently with PDFs. Adobe Acrobat in One Hour for Lawyers is written for lawyers and legal professionals who want to be more… Read More »
Categories: Book, Legal TechnologyWomen Rainmakers’ Best Marketing Tips 3rd Edition
Theda C. Snyder, published 2010, 142 pages The book contains well over 150 tips you can put to use right away to positively impact your marketing strategy. With this updated guide, you can learn creative marketing strategies that will build your client base and discover new action plans that fit your personal style and strengthen… Read More »
Categories: Book, MarketingThrough the Client’s Eyes: New Approaches to Get Clients to Hire You Again and Again 3rd Edition
Henry W. Ewalt and Andrew W. Ewalt, published 2008, 300 pages This updated edition of the two-time bestseller Through the Client’s Eyes is for every attorney who has struggled with the love-hate traits inherent in the practice of law. Used as a comprehensive guidebook, you’ll learn how to better cultivate your existing client relationships without… Read More »
Categories: Book, Firm Management, MarketingPersonal Marketing and Selling Skills
Catherine A. MacDonagh and Beth M. Cuzzone, published 2007, 146 pages This is the first volume in ABA’s new groundbreaking Law Firm Associates Development Series, created to teach important skills that associates and other lawyers need to succeed at their firms, but that they may have not learned in law school. This volume focuses on… Read More »
Categories: Book, MarketingMarketing Success Stories: Conversations with Leading Lawyers 2nd Edition
Hollis Hatfield Weishar & Joyce K. Smiley, published 2004, 240 pages This practice-building resource is an insightful collection of anecdotes on successful and creative marketing techniques used by lawyers and marketing professionals in a variety of practice settings. Whether you work in a firm of 1 or 1,000, these stories of marketing strategies that paid… Read More »
Categories: Book, MarketingLay Words for Lawyers
William Drennan, published 2008, 109 pages A must-have for lawyers as well as wordsmiths, this book provides verbal “ammunition” for the legal practitioner. The key words and analogies featured in the book are intended to elicit strong mental–but particularly strong emotional–images or memories in the hearer, to stimulate in the listener a flood of associations… Read More »
Categories: Book, MarketingComplete Guide to Marketing Your Practice 2nd Edition
Edited by James A. Durham & Deborah McMurray, published 2003, 328 pages with CD-ROM This expanded and revised edition of The Complete Guide to Marketing Your Law Practice will help you master the creative marketing solutions you need. It’s packed with practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help… Read More »
Categories: Book, Firm Management, Marketing